Thursday, May 14, 2020
Fast food is a kind of mass-produced food which are made and served very quickly. Fast food becomes more popular in 1950 in the United States, and it is likely to have less nutritional content compared to other foods. Food that needs less preparation time is also called fast food; literary the term refers to foods sold in restaurant or store with ready-made ingredient and it is served to the customer in wrapped form to take-out. Fast food cafeterias are known for their capabilities to serve food through the drive-through. Research carried out by National Institute of Health (NIH) found out that although fast food is a quick and cheap alternative to home cooked meals, they also contain high saturated sugar, fat, and calories. Taking in too much fast food has been related with high celestial and obesity. As the dayÃ¢â¬â¢s passes, intake of fast food is substituting the traditional family dinner. As a result, the duration in which people invest on food preparation is reducing on each day, with an average couple in the United States spending 47 min and 19 minutes every day preparing food. Fast food has injurious effects on the body such as diabetes, obesity, and high blood pressure. This paper will focus on fast food, advertisement done by fast food and the cost of fast food. In recent years, the beverage and food manufacturing in the United States have viewed aimed children and adolescents as a significant market force. Good marketers are concerned about youth consumers due toShow MoreRelatedPublic Health : You Are What You Eat1696 Words Ã |Ã 7 PagesYou Eat The food you eat says a lot about your lifestyle. Everything you put into your mouth is affecting you somehow and someway. The affects can be good or bad but you donÃ¢â¬â¢t always know which it is. Eating a salad compared to eating a burger and fries will impact your body differently. People of the lower class canÃ¢â¬â¢t always afford the more costly salad compared to the cheaper burger. Fast food in the tri-state is one of the most accessible foods to all. Eating the unhealthy food in their surroundingsRead MoreAnalysis Of Wendell Berry s The Pleasures Of Eating1309 Words Ã |Ã 6 Pages A Reality Difficult to Stomach The food industry is devouring us. Big food corporations fixate on profits rather than the quality of their products, and humans have become victim to them. Humans are constantly looking for the most effortless way to obtain their next meal, whether itÃ¢â¬â¢d be from a fast food establishment or a frozen precooked dinner. Simultaneously, the big food corporations mass produce low-quality products and manipulate their prices to appeal to consumers. These eating habitsRead MoreSmith S Home Food1281 Words Ã |Ã 6 PagesSolution for case: SmithÃ¢â¬â¢s Home Foods. Question One SmithÃ¢â¬â¢s Country Ham has been operating for 25 years in North Carolina in the wholesale food division, targeting restaurants and fast food chains. In order to increase turnover and therefore revenue, SmithÃ¢â¬â¢s decides to introduce a new product line: SmithÃ¢â¬â¢s Home Food. A product line containing 11 packages sold to households and including all kinds of foods: meat, vegetables, fruits etc. lasting for a period of 4 months. The prices of these packagesRead MoreThe Use Of Pesticides And Their Rate Of Decay On Soil Rejuvenation944 Words Ã |Ã 4 Pagesgenetically modified foods without regard to its various effects. In fact according to the Organic Consumers Association,Ã¢â¬ It s estimated that 75 percent of processed foods contain GMOs and 80 percent of all food consumed in the U.S. is processed.Ã¢â¬ (5) Our country has developed a system in which the agricultural norm is to use genetic modifications in order to keep up with the demand for fast, good looking produ ce. As long as America is choosing the cheaper option of mass produced GMO infested productRead MoreIndustrial Revolution Essay920 Words Ã |Ã 4 Pagesfor more food and clothing. This additionally created more jobs in factories. Food and clothing production increased as direct correlations with population, which soon lead to the discovery of the potato and the use of cotton. The cottage industry first took off with the use of textiles. Textiles in the 1700s were clothes made from sheepÃ¢â¬â¢s wool. Before the Industrial Revolution, the clothing was made from wool. Wool would be woven into clothes by a family and sold to a mercher as fast as possibleRead MoreOrganic food has better ratings on health benefits than conventional food but conventional food1300 Words Ã |Ã 6 PagesOrganic food has better ratings on health benefits than conventional food but conventional food costs less. Most people have a hard time making an educated decision on the better selection. Scientists and consumers have reviewed and theorized that the healthier option for the human body seems to be consuming organic food in comparison with traditional foods. Many people disagree about the legitimacy of the argument for organic food consumption, and whether it will result as the healthier choice.Read MoreDoes The Method Of Mixing Milk And Vinegar Affect The Mass Of The Resulting C urds?1166 Words Ã |Ã 5 PagesDoes the method of mixing milk and vinegar affect the mass of the resulting curds? Purpose The purpose of this experiment is; to see what method of mixing milk and vinegar produces the largest mass of curds. Background Research Mixing pasteurized milk and an acidic substance forms milk curds. The most common acidic substances are vinegar and lemon juice. However, an acidic substance is not always needed to mix with the milk. If milk is left out to sour then the acid contained in the milk will formRead MoreGlobalization: Local Cultures Essay1013 Words Ã |Ã 5 PagesFirst of all, new ideas from other countries which are obtained via globalization will enrich local cultures. Secondly, a large variety of product will be brought to other countries, which encourages product diversity. Lastly, people can enjoy many kinds of entertainment from all over the world and get more knowledge via entertainment. New ideas about politics and education that are borrowed from other countries via globalization, will make local culture more diverse. In the Phillipines, such ideasRead MoreEssay on Survive a Zombie Apocalypse1292 Words Ã |Ã 6 Pagesapocalypse, certain measures involving shelter, food, weapons, and fitness should be taken to better the chances of survival in such a desperate situation. Throughout the years, movies, television shows, and other miscellaneous hype have heightened a large number of peopleÃ¢â¬â¢s suspicion about the possibility of disease-ridden humans taking over the world. In reality, that atrocity is not exactly far-fetched. With so many vaccines and medicines being mass produced without the sufficient steps taken to testRead More Sustainable Development Essay1359 Words Ã |Ã 6 Pagesharsh agricultural processes used for mass production. The use of chemicals, found in pesticides, fertilizers, and herbicides causes strain on the land. The meat industry is one of those corporations responsible for soil erosion and land destruction. McDonalds and Burger King use lethal poisons to destroy vast areas of Central American rainforest, to create grazing pastures for cattle, to be sent back to the states as burgers and pet food, and to provide fast food packaging materials. It takes 800 square
Wednesday, May 6, 2020
Aaron Feuerstein In this paper I will discuss Aaron Feuerstein, the third-generation president and CEO of Malden Mills Industries, Inc., who leads the Lawrence, Massachusetts business with his fatherÃ¢â¬â¢s and grandfatherÃ¢â¬â¢s values: kindness, justice and charity. He does this through his charismatic leadership and vision, which binds his employees together into realizing and achieving the same goal. I will show exactly what makes him a leader in the modern business setting and explain why a leaderÃ¢â¬â¢s vision is important in defining a true innovator, effective manager and charismatic leader. Feuerstein and Malden Mills had a history of taking care of its employees. WorkersÃ¢â¬â¢ salaries average $12.50 an hour compared with the textileÃ¢â¬ ¦show more contentÃ¢â¬ ¦In return, employees will feel useful and are placed in a position to self-actualize or attain ones potential. When Feuerstein was asked what sets him apart from other CEOs, he responded: The fundamental difference is that I consider our workers an asset. Not an expense. I have a responsibility to the worker, both blue-collar and white-collar, I have an equal responsibility to the community. It would have been unconscionable to put 3000 people on the streets and deliver a deathblow to the cities of Lawrence and Methuen. Maybe on paper our company is worthless to Wall Street, but I can tell you its worth more. Were doing fine. Other CEOs feel Im sort of a stupid guy who doesnt know what to do with his excess money, he says. Ã¢â¬Å"The quality of Polartec is what Im selling. By treating the people the way Id want them to treat me, they make that quality. When you do the right thing, youl1 probably end up more profitable than if you did wrong. Feuerstein did not throw his money away. It was a well reasoned and sound leadership decision to invest millions in Malden MillsÃ¢â¬â¢ most critical asset, its workers. The contrast between this Feuerstein and the currently celebrated CEOs making 30, 60 or 100 million dollars a year by eliminating jobs and moving plants is simply astounding. How much are you willing to wager that every company that closed a plant in recent years to boostShow MoreRelatedAaron Feuerstein-a Socially Responsible Owner1655 Words Ã |Ã 7 PagesCase-1 Aaron Feuerstein-A Socially Responsible Owner The evening of December 11, 1995, was a special time for Aaron Feuerstein, CEO of Malden Mills. A small surprise 70th birthday party quietly was held in his honor at a local Boston restaurant. But FeuersteinÃ¢â¬â¢s life took a dramatic turn that evening for a different reason: A boiler at his companyÃ¢â¬â¢s plant exploded, setting off a fire that injured 33employees and destroyed three of the factoryÃ¢â¬â¢s century-old buildings. Malden Mills was a privatelyRead MoreMalden Mills Ethical Question2174 Words Ã |Ã 9 PagesWilliam M. Grissett Business ethics WK 4 Research paper Malden Mills Ethical question June 25, 2009 Aaron Feuerstein greeted the brisk New England morning of December 11th, 1995 with unusual optimism, especially for a man almost seventy years old. After all Malden Mills was the last of the New England garment factories, and a century old family business besides! Known as the leading innovator, producer, and marketer of branded, high quality performance textiles for the outdoor productsRead MoreBusiness Ethics Case of Malden Mills Essay2321 Words Ã |Ã 10 Pagesthese words began a saga that has made Aaron Feuerstein a legend among American leaders and a hero to his employees, (Boulay, Art). Central Facts about the case In the 1980Ã¢â¬â¢s Malden Mills had gone bankrupt when the market for the fake fur, (which they produced), dried up. Conversely, MillÃ¢â¬â¢s continued its production of upholstery fabric and developed a new fleece product, Poalartec, and made a very successful recovery, (DeGeorge, Richard). Aaron Feuerstein was the third generation owner and CEORead MoreThe Issue Of Illegal Music Downloading1525 Words Ã |Ã 7 Pages1995 fire at Malden Mills and Aaron FeuersteinÃ¢â¬â¢s response to illustrate how positive leadership approaches were shown. The owner of Malden Mills was Aaron Feuerstein and it was located in Lawrence, Massachusetts. Malden Mills was a huge successful textile company. In early December 1995, due to the plant exploded mostly the company was destroyed and people lost their jobs overnight. It caused 36 injuries and 8 in serious injuries. In that chaotic moment, Ã¢â¬Å"Aaron Feuerstein made an immediate commitmentRead MoreMalden Mills Company: Strategy Analysis2155 W ords Ã |Ã 9 PagesMalden Mills Company is faced with different problems since it was built. Aaron Feuerstein, the CEO of Malden Mills Company has experienced different problems, but because of his intense decision making and enough skills in management, he is able to take some risk so that his company gains competitive advantage in different states. The major problems experienced include; bankruptcy, fire, and rebuilding of the company. Feuerstein realized that, public defeat was not a usual experience to him given thatRead MoreManager Employee Relationships And Chapter 11914 Words Ã |Ã 4 Pagesatmosphere. To begin with, chapter 8 discusses important aspects of the relationship between a manager and their worker. The way a manager should associate with their worker is something that has been debated for a long time. CEO of Malden Hills, Aaron Feuerstein has been highly criticized yet applaud for the way he treated his workers after his manufacturing plant burned down putting around three-thousand employees out of work. If he wanted to he could have moved on elsewhere and re-upped his lossesRead MoreLeader Ship vs Management1148 Words Ã |Ã 5 Pages* Mental Models * Shared Vision * Team Learning 1995 Ã¢â¬â Ethics On December 11, 1995 a fire burned most of Malden Mills to the ground and put 3,000 people out of work. Most of the 3,000 thought they were out of work permanently. CEO Aaron Feuerstein says, Ã¢â¬Å"This is not the endÃ¢â¬ Ã¢â¬â he spent millions keeping all 3,000 employees on the payroll with full benefits for 3 months until he could get another factory up and running. Why? He answers, Ã¢â¬Å"The fundamental difference is that I consider ourRead MoreThe Pillars Of Good Corporate Governance Framework2439 Words Ã |Ã 10 Pages later classified as an industrial accident, destroyed three main manufacturing buildings and threatened to put 3,000 employees in a small manufacturing town out of work. Aaron Feuerstein, CEO and owner, responded swiftly and was able to successfully resolve the crisis, despite the significant damage to his business. Feuerstein received widespread critical acclaim for his post-crisis response, duty of care and sense of accountability toward his employees and the community. In examining FeuersteinÃ¢â¬â¢sRead MoreAssignment On Car Sales Platform7454 Words Ã |Ã 30 Pagesillustrate, we have the following example: DECLARE names VARCHAR2(60) := Anna,Matt,Joe,Nathan,Andrew,Aaron,Jeff ; We will try to programmatically determine if the text string above is a list where elements are separated by Ã¢â¬ ,Ã¢â¬ . We can do this by using the REGEXP_LIKE function, which detects the presence of a pattern in a string. DECLARE names VARCHAR2(60) := Anna,Matt,Joe,Nathan,Andrew,Jeff,Aaron ; names_adjusted VARCHAR2(61); comma_delimited BOOLEAN; BEGIN --Look for the pattern comma_delimitedRead MoreEssay on Employee Morale After Downsizing6305 Words Ã |Ã 26 Pagespart of that (Kuzlowski, Chao, Smith, amp; Hedlund, 1993). It shows the firms overall strategic position and how downsizing will help this (Kuzlowski, Chao, Smith, amp; Hedlund, 1993). The chief executive officer over Malden Mill Industries, Aaron Feuerstein, has downsized virtually continually, and has not harmed the morale of his workforce at all (Kuzlowski, Chao, Smith, amp; Hedlund, 1993). He is greatly in favor of downsizing, and much of this is a result of various technological advances or
Tuesday, May 5, 2020
Question: Discuss about theMarketing Audit of Everlast Boxing Boots for Customers. Answer: Introduction The success of every business depends upon the effective marketing strategies adopted by the company in the operating market. This report is about the market audit of the famous sports accessories provider company Everlast Worldwide. The company is providing boxing boots for the customers who are athletes and spend their most of the time in gym for improving their performance. The name of the product is boxing boots which is the combination of innovation and technology to provide comfort to the feet of athletes. This kind of product creates an effective business opportunity for the company Everlast Worldwide. The company started its boxing brand since 1970 and now the company is the leading manufacturer, licensor and marketer of the fitness equipment in the world. Company Everlast is the brand of choice of new generations of professional athletes. This report analyzes the various factors of marketing while offering boxing boots to the customers. Along with this, report analyzes the p otential customers and competitors in the market and understands the marketing mix strategy of the company (Everlast Worldwide, Inc, 2017). Customers analysis Target customers Everlast is providing innovative boxing boots for those people who want to perform during their boxing matches and gym also. Most of the customers of Everlasts products are mainly athletics. The company is the master of segmentation and the segmentation of the company mainly targets athletes including both men and women from the age of 15 to 35. The target market of the company is active people who want to purchase high quality of sporting products especially footwear. The company focuses on providing premium customer experience by the product innovation, elevated retail presence and brand leadership in the market (Lam and Harker, 2015). Company targets on these customers by the agreement between Everlast and colleges athletic team and various athletic teams for the product sponsorship and effective promotion to the members of those teams. Although others are likely to buy the products, company focuses on the athletes more than any other group of individuals. Main target market for t he boxing boots is youth who need to spend their most of the time in gym and have to perform well. By the above discussed strategy, company is able to reach a large number of athletes (Gruca Rego, 2009). Segmentation Market segmentation is the strategy that includes the dividing a wide target market into the smaller groups of consumers who have similar requirements and needs. After dividing the customers into smaller groups, company starts identifying the needs and desires of the consumers and implementing strategies by using social media channels. In case of Everlast boxing boots, company is targeting the customers who are looking to stay fit and stay in shape. So, initially the company was targeting younger athletes at the college level. But, the company has expanded its area and the target markets men and women having the age of 15 to 35. Because of this fact, the product is more expensive as compared to some competitors. Now, target customers for boxing boots are those who have higher incomes and more financially stable. Along with this, Everlast sells its products to wholesalers who are financially stable (Hill, Jones Schilling, 2014). The company has divided the market based on some segmen tation and those are as follows: Demographic- For the boxing boots, main target customers are athletes including both men and women. In current time, both men and women are interested in athletics. So, company targets the customers having the age of 15 to 35. These types of customers need comfortable footwear which is helpful in creating performance formula for comfort, speed and durability. The shoes have the combination of quality and lightweight material which allows the boxers to have optimal training and competitive performance which would be helpful in attracting the potential customers. Geographic- It is observed that Everlast targets its customers by using the distribution strategy. This strategy is used for the product boxing boots in every retail store within some geographical area. Retail stores are effective as the company knows that people will only purchase the quality sporting products from the stores. Everlast that sells only sorts related products needs retail stores to reach the target customers. Psychographic- It is observed that there is the growing demand for sporting and fitness goods as people are trying to keep themselves fit. For the athletes, it is important to stay active and perform well during their matches. So, they purchase comfortable boots for this purpose. Company is using this perception of the customers and is providing such product to meet their needs and demands (Joshi, 2009). Customers behavior towards product In the process of purchasing the product boxing boots, customers use both subjective as well as objective criteria to make right decision. Being big sporting product providers, company must consider the consumers objectives while buying boxing boots. Everlast has to match with the competitors in various aspects to satisfy the needs and demands of the customers. Consumers look on some factors and characteristics while purchasing the boots such as affordable and reasonable prices, comfortable material and correct fitting size. Athletes always seek to find extra edge against the competitors so, it is important for Everlast provide high quality boots to the customers that would be helpful for them to compete at the high level as well as making the boots comfortable I(Leeflang, 2011). The company needs to supply the boots to the athletes who want to enhance their performance and comfort and save their money. Company gives discounts to various organizations by the sponsorship and contracts while providing boxing boots for the sale. When the customers are trying to buy the right boots then they have their subjective needs and desires. They are seeking for the style in the boots and want newest design in the market. So, Everlast has to develop attractive designs in the boots for meeting the subjective needs of the customers (Makanyeza, 2015). Athletes are always looking for the best styles and designs to wear. So, it is important for the Everlast to come out with new designs of boots regularly (Drummond, Ensor Ashford, 2012). Competitors analysis The footwear industry has very high level of competition and threat. This is observed by the fact that there are few companies that have high market share in this industry and there is low switching cost and loyalty among the customers. Along with this, the footwear industry is mature and popular industry. So, for the company Everlast, major competitors are Adidas, Nike, Reebok and UnderArmour. Market share and competitive advantage There are few companies who have control on the industry with the large market share and strong brand awareness. It is observed that these companies offer similar types of products along with equal high quality. So, they are competing for the same customers having same needs and interest. Sometimes, the differentiating factors of the purchasing decision are brand, prices and other deciding factors. Everlast has competitive advantage in the footwear industry as it provides shoes and boots for the all the sports. Customers are always loyal for the brand which they are using. Sometimes they start using a particular brand and become loyal for that. Everlast is taking advantage of this situation of market. Athletes always want high quality product and for Everlast, this is the chance to achieve competitive advantage in the industry. these aspects creates high competition in the industry as customers always have option to switch the brands with no loss to them (Preble Hoffman, 2009). Issues in industry It is observed that footwear industry is struggling and most of customers do not want to spend money on these kinds of products. Further, there is the risk in the industry that the popular product might be going out of style after sometime. The boxing products will decline its popularity and sales after the launch of new products. along with this, strong competition in the industry is also a big issue for Everlast as there are many established companies that are giving tough competition to the company. Ansoff matrix This framework provides strategic framework for which covers all the strategic options available to the firm in order to grow and expand. For the Everlast boxing boots, marketing growth areas are as follows: Market penetration- Objective of the Everlast Company is to increase relationship marketing with the customers and segmenting them to maximize their purchasing experience and satisfaction level. Market development- Strategy is to increase Everlasts presence in the new markets by providing innovative sporting and boxing boots. Product extension- Objective is to focus on the relationship marketing which can have significant impact in the market. By providing that product to the customers that can fulfill the psychological and physical needs, company y can maintain strong relationship with the customers. Diversification- Company has adopted diversification by real strategic growth by providing innovative boxing boots. There is the high risk exist where the product and market is unknown and new then high quality research is important for the growth and success. Product analysis Product can be described as anything that can be offered by the companies to market for the acquisition, attention, consumption or use to satisfy the needs of the potential customers. The product may be physical object, service, idea, organization, place or person. Company Everlast Worldwide is the leading manufacturer, marketer and licensor of the boxing and fitness equipments (Rassenfosse, Jensen and Webster, 2011). Now, the company has introduced a range of new boxing shoes. The boxing shoes provided by the company are designed with the combination of quality and lightweight material which allows the boxers to have optimal training and competitive performance. The shoes are basically made with the Michelin technical sole, microfiber, open weave mesh and suede which are helpful in creating performance formula for comfort, speed and durability. According to the company Everlast, objective of the company by designing these types of boots is to provide the versatile shoes that can be used by people of all the boxing levels (Seshadri, 2009). The construction of the shoes allows athletes to maintain highest degree of quality while performing in the gym also. The product boxing boots is the combination of innovation and technology which have allowed the company to work in synergy for creating high performing shoes (Everlast, 2017). Branding For the purpose of branding, the page of the company should be different. In case of Everlast boxing boots, objective of the company by branding is to make the customers remember the product and wish to come back for purchasing again. Boxing boots have various colors for the choice of the customers. Every boot has logo of the company i.e. Everlast including white color on it. Banners are not so big but they are easily falling into eye banners saying about the origin and guarantee of the products. On the official page of the company, there are more banners displaying about the prices of the products that are minimal and attracting. Along with this, in the official page of the company there are some lines about the discounts, free gifts, upcoming sales etc along with the different filters of model, size and color. It is highly easy in use efficient and fast (Marcer, 2012). Packaging Company Everlast is focused on the eco-friendly packaging of the boxing boots. it is well known that customers are now very conscious for the environment and if the company is not active towards the protection of environment, then there are less chances of the sale of the products. So, for the packaging process, company is not using plastic bags as it harms the environment. Company packs the boxing boots in the standard packaging box where the brand name of the company is described (Dentchev, 2009). Product life cycle In the product life cycle process, there are basically four stages of a product. For the boxing boots provided by Company Everlast i.e. introduction stage, growth stage, maturity stage and decline stage. Introduction stage- When Everlast has new boxing shoes to launch, it has to do lots of advertisements by the commercial posters at the magazines and stores. The price of the shoes can be quite expensive and the company has to do this to get its money. The reason is that the company knows that many customers want these boxing boots. In the introduction stage, company has to put some extra efforts for making the customers aware about the product (Lymbersky, 2009). Growth stage- Under this stage, the product gets recognition and growth in terms of sales as more and more customers purchase the product. The price of the boxing boots usually rises up but despite of the expensive products, customers are still satisfied. In such condition, they will still pay for that product and company will get more and more money income. Maturity stage- When Everlasts boxing boots stay out for a while, then they usually stay in the shelves for the sometime. The reason is that customers are still interested in them and still want to purchase them for the boxing purpose. But, there will not be as much sales of the product as it was first time when they were launched. But those boots are still being purchased. Decline stage- This is the last stage of the product as any other or new product will replace these boxing boots. After launching of the new boots, these boots will not really purchased anymore by the customers. The price will go to low and try to get some money for them but the customers will not be so interested (Baker, 2014). Price analysis Elasticity of demand Everlast follows common pricing strategy for its product boxing boots. The core objective of the company is to survive and grow in the market and for this manner, company follows maximum market skimming strategy. When Everlast launches any new product in the market, it sets a high price for the product. Company starts such products with the high prices and then slowly drops the prices over the time. Company has perception that whenever it launches the product, there would have sufficient number of buyers for the particular product. So, the company keeps the prices high so that it is able to control the demand, communicate with the buyers with high price and earn more profit (Miguel Villas-Boas, 2015). Pricing strategy Everlast usually follows skimming price strategy but when the company launches new boxing boots or accessory, it follows penetrating prices. Company sets low prices for the product to attract the customers. These prices are known as the introductory prices of the product. After this, when the product becomes more popular then the prices are raised to the normal level. Companies basically set the prices to stay competitive in the market. Everlast comes up with the destroyer strategy and set very low prices of the products. Company assumes that competitors cannot match the pricing level and this strategy is helpful for Everlast to achieve major market share (Schnaars, 2010). Place analysis Everlast reaches to its target customers by the retail and exclusive stores and online media platforms. Everlast is the customer oriented company and the company makes sure that the product is easily available to the customers. Place may be considered as the exact location of the product where customers can buy the product easily. For the boxing boots, company has tried to maximize the distribution channels for increasing the sales. Current channels to buy For improving the sales, there are two approaches adopted by the company. Company sometimes sells the product directly to the customers by the retail stores or it uses distributors for the home delivery. While selling the product directly, company has established retail stores in various parts of UK in order to bring something unique in the market. It is helpful to achieve high market share also. Online and other options Company has its presence on the online and other social media platforms. Company has its official site where the customers can find out the product and all the relevant and important information. Further, company also has its presence on the social media platforms such as FaceBook, Google plus and many other media platforms. In current time, customers are active on social media and they use online platforms to compare the products from the other competitors. So, it is crucial for the company to have its effective presence on the social media platforms (Farahmand, 2011). Promotional alysis Everlast is able to sell its products because of the successful promotion of the product boxing boots. The company uses all the five elements of the promotional mix to sell its new products as much as possible. The company hires the sales employees at the retail stores which are a form of personal selling. Along with this, the company advertises its products by the many different ways including billboards, television, internet, sponsorship, and magazines. The company has large advertising presence on the television as most of the customers can be targeted by the innovative advertisements (Tllinen and Karjaluoto, 2011). There are various campaigns designed by the company to impact on the large number of viewers including athletes from different backgrounds. Further, company Everlast is using public relations to promote the brand and maintain a strong image of the company among the customers. By maintaining strong public relations, company is able to have great brand recognition as the thoughtful and responsible company. The company has many future plans and it has made various press releases to keep the investors update and make the public relations strong (Glowik Smyczek, 2011). Conclusion This report is basically marketing audit of the famous company Everlast Worldwide. From the above analysis, it is observed that there is the strong competition in the footwear industry as there are some companies that have high market share. Further, it is analyzed that the company focuses on providing premium customer experience by the product innovation, elevated retail presence and brand leadership in the market. Along with this, objective of the company by designing these types of boots is to provide the versatile shoes that can be used by people of all the boxing levels. So, company has effective promotional platforms i.e. online media, traditional marketing, print advertisements, and public relations to enhance the sale of boxing boots. References Baker, M. J., (2014), Marketing strategy and management, Palgrave Macmillan Dentchev, N., (2009), Corporate Social Performance as a Business Strategy: Journal of Business Ethics, 55(4), pg. 397 412 Drummond, G., Ensor, J. Ashford, R., (2012), Strategic Marketing: Planning and Control, (4th), London: Palgrave Macmillan Everlast Worldwide, Inc, (2017), ABOUT US, accessed on 17th October 2017 from https://www.everlast.com/about Everlast, (2017), EVERLAST LAUNCHES NEW BOXING SHOE: PIVT, accessed on 17th October 2017 from https://www.everlast.com/teameverlast/everlast-launches-new-boxing-shoe-pivt/ Farahmand, N. F., (2011), Organizational marketing planning by management educated managers: African Journal of Marketing Management, 3(8), pp. 178-187 Glowik, M., Smyczek, S., (2011), International Marketing Management: Strategies, Concepts and Cases in Europe, 301, (4th), New York: Physica-Verlag Gruca, T. S. Rego, L. L., (2009), Customer Satisfaction, Cash Flow and Shareholder Value: Journal of Marketing, 69, 11530 Hill, C. W., Jones, G. R., Schilling, M. A, (2014), Strategic management: theory: an integrated approach. Cengage Learning. Joshi, A. W., (2009), Continuous supplier performance improvement: Effects of collaborative communication and control: Journal of Marketing, 73(1), 133150 Lam, W., and Harker, M. J., (2015), Marketing and entrepreneurship: An integrated view from the entrepreneurs perspective: International Small Business Journal,33(3), pp.321-348. Leeflang, P., (2011), Paving the way for distinguished marketing: International Journal of Research in Marketing, 28(2), pp.76-88 Lymbersky, C. (2009), Market Entry Strategies: Text, Cases and Readings in Market Entry Management, (5th), Australia: Christoph Lymbersky Makanyeza, C., (2015), Consumer Awareness, Ethnocentrism and Loyalty: An Integrative Model: Journal of International Consumer Marketing, 27(2), pp.167-183 Marcer, D., (2012), Marketing strategy: the challenge of the external environment, (5th), Washington: Sage Publications Miguel Villas-Boas, J., (2015), A short survey on switching costs and dynamic competition: International Journal of Research in Marketing Preble, J. F., Hoffman, R. C., (2009), Competitive Advantage through Specialty Franchising: Journal of Consumer Marketing, 15(1), 6477 Rassenfosse, G., Jensen, P., and Webster, E., (2011), Understanding Innovation: The Role of Policy Intervention. Melbourne: Melbourne Institute of Applied Economic and Social Research Schnaars, S., (2010), Marketing strategy: a customer-driven approach, (5th), Huntington, New York: Free Press Seshadri, S., (2009), Sourcing strategy: principles, policy, and designs, India: PHI Learning Pvt. Ltd Tllinen, A., and Karjaluoto, H., (2011), Marketing communication metrics for social media: International Journal of Technology Marketing, 6(4), p.316.
Wednesday, April 8, 2020
DHL SWOT Analysis Essay SWOT analysis is an instrument for auditing an association and its atmosphere. It is the initial step of planning and assists marketers to focus on vital matters. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal aspects while opportunities and threats are external aspects. A SWOT analysis is the procedure a business entity goes through in an attempt to recognize key regions for business opportunities. Focusing on Strengths, Weaknesses, Opportunities, and Threats in an organized way, the business entity can devise strategies that will take benefit of prospects by concentrating on strengths, evading threats, and balancing weaknesses. Strengths DHL reveals the transfer from physical to information and value-added services in e-commerce surroundings. DHL Online Tools makes simpler the procedure to get better regulatory acquiescence and alters international trade from an intimidating confront into a competitive benefit. DHL Ship Manager presents an array of catalogues which permit client to pace shipping. We will write a custom essay sample on DHL SWOT Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on DHL SWOT Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on DHL SWOT Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer DHL web site, dhl.com offers a solitary point of contact for clients to access DHL Express, DHL Ground and DHL Freight shipment tracking, client service and billing information. (www.dhl.com) DHL graded in the top twenty five of Information Week magazines Information Week 500 list of the most inventive users of information technology. DHL Express has the leading share of the worldwide air cargo market and therefore received an elevated position in the magazines Worlds Top 50 Cargo Airlines list during 2005. DHL Express gives the most inclusive worldwide freight service in the industry, supported by a money-back assurance to more than 170 countries and territories, synchronized tracking, and highly developed customs clearance. DHL pertaining modern technology to assist reduce the energy essential to produce financial movement. DHL Express presently gives customs-cleared, door-to-door service with custodial control to as much international locations as its competitors like FedEx and UPS. DHL focuses on central procurement and E-procurement to rationalize acquiring; and supply-chain openings to lesser the operating cost. Weaknesses Several DHL Expresss competitors in the worldwide market, however, are government-owned, controlled or subsidized carriers, which various have greater assets, lower costs, less profit compassion and more complimentary operating conditions than DHL Express. (http://en.wikipedia.org/dhl) About seventy percent of all electronic commerce sites are in English, consequently various language obstructions require to be conquer. Opportunities Corporations of all sizes depend on the deliverance of just-in-time inventory to assist them contend faster and more resourcefully. The worlds economic market becomes more completely incorporated, and as barriers and borders to operate persist to decline, corporations are sourcing and selling internationally. The boost in global sourcing and selling has led corporations to rationalize their supply chain and open new market. Sophisticated technology enhances client access to significant business information. Ecommerce has presented the superior opportunity for express industry. Threats Unexpected alterations in petroleum prices or currency exchange rates. Unfavourable climate conditions or natural disasters. Interruptions to their technology infrastructure, together with their computer systems and web site. Documents could be delivered to everywhere in the world via electronic networks in place of via express corporation or by post. Some business procedures are complicated to be implemented through ecommerce. Like Return-on-investment is complex to pertain to ecommerce. Industries face cultural and lawful obstructions to perform ecommerce. Lawful, tax, and confidentiality are apprehensions of global ecommerce.
Monday, March 9, 2020
Breakdown Of Rome Essays - First Triumvirate, Julius Caesar Breakdown Of Rome Essay on the breakdown of the early Ancient roman republic. For men who had easily endured hardship, danger and difficult uncertainty, leisure and riches, though in some ways desirable, proved burdensome and a source of grief. Sallust The causes for the breakdown of the early Roman Republic cannot be attributed to a single event, trend or individual, rather it was due to a combination of all three in varying degrees. The principal and fundamental cause was the breakdown of the political checks and balances, particularly the Cursus Honorum from 133 BC onwards. This subversion occurred both accidentally and through the subversive behavior of individuals, unconsciously and consciously undermining the fabric of the republic in their quest for power and glory. One substantial outcome of this incapacitation was the emergence of violence as a political means. Once this had occurred the end of the old republic was heralded an autocratic dictatorship was born. The republic was born out of a collapsed monarchy and was specifically geared to prevent a centralization of power. The mechanisms to this end were contained in the Cursus Honorum, a document that outlined the ladder of offices. It demanded, among other things, 10 years of military or legal service before any magistracy could be held, annual election and two years between consecutive offices (Plutarch, 1974. p.140). This system was designed to ensure that no individual could become too powerful by dividing jurisdiction between several groups and allowing for veto. The Gracchi brothers, Tiberius and Gaius are often blamed for causing divisions and antagonizing the aristocracy and particularly the senate by introducing laws and legislation that, although promoting egalitarianism for the poor, were catalysts to later breaches of the Cursus Honorum. Both Tiberius and Gaius had laws enacted without consulting the senate. This weakened the senate's power and started a trend of ignoring the senate that remained until the breakdown (Plutarch, 1986. p 176). These Graccian reforms included the implementation of a welfare system whereby Romans citizens would be given free corn and the Lex Agraria or land reforms that broke down the latafundia and increased the number of small-scale farms. The welfare corn system not only aroused violent anger from the nobility but also created an urban mob (Suetonius, 1979. p.42) that relied on handouts and later participated in violence. Tiberius Gracchus ran for election to the tribunate for two years consecutively (12 3 and 122 BC). This was in direct contradiction to the Cursus honorum. The senate, when they heard of Tiberius' plan, killed him. This action was significant, due to it being the first time that violence had been used for a political end, it was not to be the last. Marius and Sulla, great leaders of Rome from 119 to 78 BC, can be attributed part of the blame for the breakdown of the republic. Their constant quarreling led to factional fighting amongst the people and eventually to civil war. Marius came into power before Sulla and, like the Gracchi, showed a tendency towards disturbing the status quo and antagonized the nobility. Marius' reforms centered on military change, the most controversial of which was the extension of military service for the landless class. This seemingly insignificant reform had wide repercussions since it created semi-professional soldiers rather than a citizen militia (Bradley, 1990. p 270). Since no pension scheme was organized, the soldiers were largely dependent on their commanders for payment and pensions of land. This dependence led to the soldiers being tied to their commanders, allowing for the later development of armies that were loyal to individuals rather than to the state. Marius' contempt for the Cursus Honorum is illustrated by his standing in the consular elections while not in Rome, a post that he gained and held for six years. This action was in direct contradiction to the rule of one-year consulships in the Cursus Honorum and allowed Marius to establish a power base that he used for his own political designs. Both Marius and Sulla used violence openly as a political means. The first such incident was during the tribunal election where Marius killed Nonnius, a political opponent to his friend Saturnius. This was not the only example of violence from Marius. When returned from exile,
Saturday, February 22, 2020
Requesting Information for a new position Essay Example | Topics and Well Written Essays - 500 words
Requesting Information for a new position - Essay Example 1. Kindly let me know the approximate date by which the SMB Review Board will meet and review the request made by MCI WestÃ¢â¬â¢s G-6Ã¢â¬â¢. The request was for my salary and wages to be at par with the GS-12-2210 Portfolio Manager. 2. I am assuming that the request from MCI WestÃ¢â¬â¢s G-6Ã¢â¬â¢ will be approved and I would indeed be promoted as the GS-12-2210 Portfolio Manager. My query is about the number of days and by when the human resources department or other department would update my SF-50 records in line with the new role and functions brought about by the promotion. I am sorry to bother a busy man with so many questions, but these small queries will help me in my career besides giving me some amount of financial strength and mental relief. Hence, your responses, even if they are brief will act as a relief to me. Alternatively, considering that you are a busy person, you could direct me to the HR or other departments and mark your instructions on my letter, asking them to answer my queries and I will gladly follow up with
Wednesday, February 5, 2020
Acme Fireworks Company - Research Paper Example The current business entity must be evaluated, and assessment made for any changes needed. The product liability needs to be assessed and measures put in place to mitigate it as much as possible. The contract obligations, which apparently have increased with increase in productÃ¢â¬â¢s demand, also need to be assessed and capacity to fulfill them without defaulting evaluated. The company also needs to evaluate the best option for adding new employees in order to sustain the growth of the business. The current form of Acme is a sole proprietorship in the sense that one person owns it. Several advantages accrue to this form of business from a legal point of view. Firstly, starting a sole proprietorship is less complicated in terms of legal procedures required as compared with other forms of businesses, that is, corporation and partnership. In addition, Acme has no limitation to the type of business activity it can engage in. Diversification of the business to other lines products, totally different from fireworks, or entering into contracts, which are not related to the original type of business activity the entity was created would be legal and consistent with all laws, because the ultra-vires doctrine applies to formal corporations and not the sole proprietorship form of business. The main drawback of this form of business is unlimited liability. The owner of the business is directly and fully liable for any debts, losses, or violations from the entity. For instance in a situation where the business is indebted, the owner could be sued and be compelled to satisfy the debt from personal funds. In the case of a corporation, the owners liability is limited in the sense that the shareholders of the company cannot be held directly responsible for debts and violations from the business. In the case of debts, liability is to the extent of an amount of un-paid capital or amount the members undertook to contribute in the event winding up of the