Strategic Planning Goals For Sony Inc

Strategic Planning Goals For Sony Inc Sonys current financial difficulties are tied into its corporate culture which was stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing should achieve better communication and cooperation. Alliance and cooperation between competitors should also be actively sort after in order to create standards in new fields. Sony should aim at being the leader instead of being the maverick. As for cost cutting, Sony should seriously consider setting up operations in other Asian countries in order to take advantage of the cheap labor and the budding markets. Finally, diversification, instead of pursuing the fast changing and easily imitated consumer goods market, Sony should use its technological know-how for high end business and office equipment. With SWOT analysis and Porters competitive forces model, we can view that the market is much more competitive with less profit margins and lead-time for product innovation. The conclusion is that change is needed in Sony. However, even with strategical and structure change, the Sony spirit of innovation should remain intact because that is what made Sony grow and would make it stay strong. Task 1: Sony Corporation is the electronic business unit and the parent company of the Sony group; it is engaged in its business through eight operating segments which are consumer products and devices, networked product and services, disk manufacturing, pictures, music, financial services, Sony Ericsson and all other. It is the first thing that comes to people minds about Sony company and its products is its high technologies filled with gadgets and product innovation, it was this innovation that has made Sony a big brand. It has used innovation in building markets out of thin air that changed everyday household lives forever. History and culture The current Sony corp. has a unique culture pattern in her history which is firmly rooted in relationship to her two founders Masaru Iuka and Akoi Morita. As everybody knows they both were the most dedicated electric engineers and geniuses above their business talent. They made umbrella strategy where lower engineers actively learned, developed and improved on the vision. Also it has been observed that the RD section of Sony differ greatly from other companies with its greater flexibility. In Sony there is a life time employment with strong norms and values which in turn create strategy through their actions. Collective vision and stress can be clearly seen in the strategies. Effects of current business plan The strategic planning team is the visionaries behind our business. The key components to Sony electronics is that they support and drive the developments and execution of company wide initiatives. More importantly is that they touch the very aspect of business. Whether its from engineering to marketing they assist Sony business units in generating new and emerging business and cross organizational opportunities. They provide overall advisory and financial analysis support across our global portfolio of B2B and consumer electronics product groups. Sony has also announced significant moves to strengthen its competitiveness for which it is continuously focusing on electronics, games and entertainment. Also the company is revitalizing its electronics business through further structural reforms and promotion of a well defined growth strategy. Sony is also centralizing its decision making authority over key areas under electronics CEO. For product planning it is focusing on technology procurement and streamlined decision making across product lines. This in turn would permit uniform development between our products and thus assures decisive and rational RD planning and spending. For our growth strategy in electronics business they are leveraging all resources including motion, pictures, music, games and our brand recognition to deliver more appealing products and services as the worlds leading electronics and entertainment company. SWOT ANALYSIS Strength Sonys greatest strength is their ability to produce innovative, quality products. Its web page itself states Sony innovation has become part of mainstream culture which includes the magnetic tape and tape recorder in 1950 and so on. Its PC world also published the most innovative products for the year 2006. It has continuously managed to be competitive and stay powerful organization by learning from past failures. It has been continuously learning from their mistakes and has always taken corrective measures in effective and efficient manner. And strength is their ability to be successful in several different markets. They have made an impact in the video game market, the PC market, and especially the television market and there are still numerous others. Weakness Sonys biggest and most recent weakness is their lack of innovation with PS3. Sony focused on digital technology when building the PS3 and it has the ability to export video in high definition. But later on the result came out to be where it was clear that this technology can be viewed on a high definition TV, also lot of people will not be able to see the full potential it has to offer. Opportunities It seeks a lot of opportunities that utilize their strength in innovation. The best opportunities which the company is having are design also it is integrated into every step of process-intelligent feature, user friendly application, innovative materials of course visual appearance. Sony is also known not to copy any of its competitors so it has gained reputation. The marketing department of a company has also increased advertising techniques due to which it is having an opportunity to attract new customers. Also the company is trying to sell there products at a cheaper rate to attract customers. It is also having opportunity and can decide to extend more overseas. Threats A common threat which the company is facing is in sales. Sony Vaio is it newest innovation in notebook computer for which it needs to compete with the brands of other companies who are already there in the market from long time. Competition in not the only threat which the company is facing recently it had to make a public apology concerning the use of a back drop in a violent video game. Also the recent reports have showed that most of its products are forged and sold as fake product. It also lacks the direction of strategy. TOOLS Pest Analysis is another marketing tool to analyze the strategies and functioning of a company. PEST analysis examines the change in the market place caused by Political, Economical, and Social Technological. Political factor changes involve one party to another who are in control for e.g. Rise in private healthcare privatization which is under the conservative government. Whereas social factors will include changing lifestyle attitudes Technological factors involves changes as the public see it this creates opportunities for the new product such as internet, e-commerce. Last not the least economic factors changes include such as recession creating activity at the lower end of the product price ranges. Political factors within Sony These factors can have a direct impact on the way Sony operates as we know decision made by government effect everyday business and can come in the form of policy legislation. These factors have a huge influence upon the regulation of businesses if you talk about the company the factors which includes government laws such as the introduction to the minimum wage affects the employees of Sony as the hourly rate increases each year every time. Understanding of activity from organizations in the market Managing Strategic Uncertainty The main thing which Sony must do is to make strategic commitments to unique assets or particular capabilities that will make difficult for competitors to imitate. The downside of this commitment is that if you make the wrong commitments based upon incorrect beliefs about the future, it can take a long time to undo them and make new ones. The responsibility must be charged in some organization for delivering on the commitments the organization has already made, for which the company need to make reviews of what it has set to achieve and regular follow ups while other in the organization must take responsibility for mitigating risk that accomplish uncertainty and opening up promising new opportunities. Task 2: Need and Expectation of the Company Stakeholders Every organization or company will get success in market by their product and services which is served by their employee. Thus employees are the key source of Sony Ericsson group and its main objective is to maintain high performing team which can attain all organizational objectives. Also looking for those employees who are self motivated and which can satisfy customer needs with their services and make difference to for shareholder, customer and themselves. Although company operates some training program as well to train their employees and to learn them more and more skills. Even Sony giving equal opportunities to their employee and also giving opportunity to get more experience from other organizational firms. Till financial year 2010 Sony has more than 98000 full time workers in different sectors, including managing body across the globe. Also there are large amount of workers approx. more than 40000 who are doing work indirectly for Sony Ericsson through agencies, distributors, contractors, etc. Eventually their human resource policy is fair enough for all employees as well and also its regardless of gender, ethnic origin and disability. Sony has also providing extra facility to disable persons which motivates that person for their secure future. Sony Ericsson has very vast list of their distributors which can deliver companies goal easily and effectively. It has around more than 25000 suppliers across the globe and invests approximately  £30 billion in every financial year. Sony has majority to derive maximum value and also ensures actual suppliers who are engaged and operates in a strategic sourcing process. Sony Ericsson served their customers in telecommunication sector across the world and aims for value package to customers and also offers basic discount to all segment of customers as per their worth. Also taking specific action to deliver customer services which aims to make good mobile products and accessories. Sony has one of the largest investments in communication industry. For making this worthful company has to study all facts related with market and consumers demand also get feedback from their fixed consumers. Otherwise the result will comes out in negative sense and also new facilities which failed due to short earning and insufficient sales. However Sony has set of purchasing principles which ensure acts ethically and commercially, who will responsible in business dealings with global supply. Sony realized that very well about their workforce who improves their efficiency and service. By strategy implementation and several approaches Sony will get gain maximum contribution through senior management of the company. Task 3: Vision: Sony has long term vision for their successful enterprise which determines to create and capture the market; where company wants to run their business and achieve their organizational objectives. Also increase its durability and reliability. There has been categorized in different manners which can describe below: Environmental vision towards sustainability The core responsibility of the Sony Group to society is to pursue the enhancement of corporate Value through innovation and sound business practices. The Sony Group recognizes that its Businesses have direct and indirect impact on the societies in which it operates. Sound business Practices require that business decisions give due consideration to the interests of Sony stakeholders, including shareholders, customers, employees, suppliers, business partners, local communities. Sony today announced its environmental vision towards sustainability which outlines the Sony group fundamentals environmental policy. It states both basic philosophy and specific numerical targets and announces the target of double eco efficiency. The growth of stakeholders concerned with environmental issues where consumers are expressing increasing concern, also the company has to rate themselves according to environmental measures. In many nation government is introducing environmental taxes and schemes for CO2 emission rights. Hence company knows and realizes the development of a sustainable economy it is necessary to combine ecology and economy together in management policy. The environmental vision towards sustainability works from the highest concept to the most specific targets to realize a sustainable society. Mission: To give customer satisfaction in terms of good services and qualitized products and also want to measure their progress through key essentials which can described below: Customer Service: It is an integral part of every business by which company get success and achieved all organizational targets or objectives. As fact shows that company is increasing their customer services on every year like in 2008 Sony provides service to their customer approx. 10% which increases in 2009 and reached upto 23% and in 2010 we will get very positive result which rise upto 35% ; by that companies trust and image is improving year on year. Free Cash Flows: Free cash flow is increasing every year and it also depends on financial health of company which sustainable depends on companys wealth. Free cash flow in 2010 was  £2143 million, compared with  £1134 million in 2009. Earning Per share: Every company has to maximize their shareholders similarly Sony has done with their objectives; by which company will move towards their indicators. 1) Building of strategy With the succession of the two founders it would be very difficult for the company to find someone as visionary and for them to lead the umbrella strategy company with Sony which is the international company having different major branches listed in 23 stock exchanges building a strategy is a tough job. Strategy should be made in such a way to generate more more profit for which the greater emphasis should be on market share especially in Japan where Sony market is shrinking. There should be better coordination between the engineers in the RD department. 2) Diversification. For the company to diversify it should concentrate more more on electronic know how in non consumer the competition are also able to copy in a much short time. This would make full use of the RD department which is the strongest advantage of Sony without waiting for the price cutting technology adaptation. It should also able to use its unique talent in videos semi conductor technology to create its version of the office of the future. 3) Alliance corporation Sony should try to become a leader instead of maverick. The new product which the company is launching it involved both hardware software so it should try to achieve industry wide standard. By pioneering in the field first the standards is just a way to ensure stability to allows Sony to concentrate and on product development improvement they also lack the know how to the creative software market. company should also focus on the product line to make it more compatible with one another which is crucial through the communication between groups managers .So that it may able to build brand loyalty for customers. It was same like when Japanese took over the US market through cheap yet quality consumer goods other Asian countries with their low labor cost pose as great competition at the lower end of consumer good. 4) Cost cutting It is important for the organization because RD place an integral part in the success of Sony cannot be cut drastically since it gobbles up 10% of sales. As we know company I is having factory in US Japan. But Sony is not fully making use of lower cost areas in the world especially Asian countries. Since it can take advantage of there cheap labor and can also get a head start in their budding consumer market. 5) Integration of production design Marketing In every organization designing developing of a product is a different process from the production marketing. As we know the design is backed by intuition experience rather than market research analysis. So to cure this phenomenon the RD department should listen more toward the consumer need and then innovate instead of creating new markets. They should also be made responsible to the profit loss of a particular product we also cannot deny the fact that it also brings these efficient groups together to achieve synergy. 6) Implementation When we talk about implementation it is important for the company to integrate together with the Japanese work ethic its western counterparts because Sony is a kind of MNC where there are people working from different country for which company needs to involve writing the importance of profits its responsibility to its shareholders. More More communication integration should be made between the department like designing, production marketing. Company should also decide the standard which the world is adapting and accordingly should take decision to cut off setbacks. However the end product ratio between consumer business product should be constantly reviewed through out the process to achieve optimum mix. Task 4: External factors and adaptation of Sony Corporation Sony adopts many methods of cost reduction which prevailed economic situation in country. In year 2010 cost reduction activities which delivered some are changing steps with a reduction of operating cost and capital expenditure. Even though all business and internal services has deliver these savings, which focused on eliminating failure cost, also analyzed overhead value program which reduced cost with structural approach on project basis. These all aforesaid actions will reduce cost more consequently. Also it has improved service delivery and supply terms which would be expected to achieve further benefits in current year. Like every company Sony also has many functional areas which can be categorized and described given below: Technology Development: Sony has brand image on which company have to stay on their parts and commitments which they given to their consumers, distributors and others. It is also known for its best services and good quality of technological products which doesnt occur problems or errors frequently. In Sony their products are full of advanced technologies which make human life better and easier. Sales and Marketing: It plays very vital role for every organization similarly this function is important for Sony Corporation. Without proper functioning and managing this sector; surely every business function will not get succeed in their task. Sales and marketing are those segments which generates cash flow and revenue. Since for improving their market and business; Sony has adapting some effective marketing strategies on different categories. In this competitive world nowadays company will focused to build strong relationships of customers. Even provide extra customer service with free of cost to all segments of customers; which makes to give security of product to all customers and also reduces supply and carbon emissions. Additionally company is always set their mind to use and investigate more and more renewable electricity or new technologies such as by developing own wind farms which give advantage over others. Human Resource Management: This sector is a backbone of every organization which managed human beings as per organization requirement and its role to satisfy organizational workforce needs. Further improper and ineffective function creates massive loss to the company. Till 2010 financial year Sony has more than 25000 workers who works in the company as a full time worker and more than 45000 peoples indirectly worked for company through agencies, distributors, contractors, etc. It also makes eco friendly environment without following any ethics and origin, regardless of religion, gender and disability. Eventually Sony has proud on his human resources department which plays important role in their successive path. Although Sony also deals with some specialist recruiting agencies which attract people to work in its organization and meanwhile they can judged special skills in employees by creating competitive advantage. With the help of that Process Company has list of number of talented peoples which makes worth for the company. Task 5: Competitive Strength and weakness of Current business Strategies of Sony As we all know that time is money in very general and it is actually money for all segments like business, individuals, professionals, etc. In strategy firstly considers important task and involves strategy to develop time table in terms of giving exact preference on all segments as per business demand. Thus strategy implementation is very important for business and also have to make keen observation about investigation under resources how much time every operation will take? Then after start new operations and keep control on going operations. Lastly if any deviation occurred at the time of operation then sometimes to get back is the right decision and sometimes to resolve that on timely, so that it depends on situation how much it make worth according to business vision. However the final element to control business effectively and to make strategic control, the strategic planning process is essential. In planned performance the review of actual performance is monitored by supporting organizational learning and enabling the improvement of performances. Also provide rewards to the employee who attain company objective very efficiently which based on strategic issues and also helps in identifying and communicating the drivers of success. Furthermore all strategies planned and organized to make benefits for company. As per number of criteria strategies might evaluated on suitability, feasibility and acceptability. The acceptability of strategy indicates view of stakeholders and feasibility indicates organizational adequate resources. Eventually suitability refers logic of strategy. The key for internal and external success is to manage time effectively and actively participate in every segment of requiring business by which we can make our successive pr oduct and remain keep our corporations brand image. Conclusion After analyzing the whole situation and surveying the business plan the conclusion which can be drawn for the company is that Sony Corporation fined it impossible to create any kind of sustainable competitive advantage based on product alone. It is also always being observed by everyone working in a successful company that they continuously work to know how to create a customer centered competitive advantage of this company the key internal strength are the appropriate effective marketing strategy but on the other hand if you talk about flaws of the marketing strategies declares the company on major internal setback. Sony also have the potential to innovate into a company with international operations as well as culture since it was one of the first Japanese company to set up a main branch in the US. With strategy luck Sony could become a great firm as it was will be.

Animal Belief :: Philosophy Language Papers

Animal Belief If Mary believes a bone is on the lawn, then she literally believes that, though her belief may be mistaken. But, if her pet Fido rushes up to what is in fact a bit of bone-shaped plastic, then Fido does not believe that there is a bone on the lawn. However, the best explanation for Fido’s behavior may be that he initially believed there was a bone on the lawn. Unless we are methodological or analytical behaviorists, the claim that we can best explain the behavior of dumb animals by treating them as if they literally held beliefs (and desires) subject to various rationality constraints is hardly surprising. I argue that this instrumentalism does not support the realist view that dumb animals are literally to be credited with beliefs. In particular, I focus on Davidson’s argument that a creature can have beliefs only if it can be the interpreter of the speech of another. Davidson’s argument, which has not won wide acceptance, is the most subtle examination to date of the relation between belief and language. I examine the premises of his argument, indicate two major criticisms, and attempt to defend his conclusion that dumb animals lack beliefs by adducing supporting arguments. This paper is concerned with the problem of whether non-language-using creatures literally have beliefs, rather than with the question as to whether it is predictively useful to ascribe beliefs to them. The answer to this latter question is plainly in the affirmative. The issue of belief-attribution to dumb animals is a narrow form of a more general problem, the problem of whether dumb animals can literally be credited with thoughts. Still, it is reasonable to focus on the case of belief since it lies, as it were, at the centre of the cognitive domain. The attribution of any intentional state, such as desire, regret, hope and so on, to a creature presupposes the attribution of belief to that creature. I Like many other philosophers, I will kick off with a brief discussion of Descartes’ views which many find wildly implausible. Descartes believed that dumb animals could not be credited with beliefs because he thought they were mindless machines: dumb animals behave as if they feel fear, as if they believe various things, etc., but the truth is that all of the cases where we are inclined to ascribe psychological states to them, can be redescribed solely in terms of internal physiological processes set in motion by mechanical causation.

4 main threats to Antarctica

Tourism: Strange as it may be Antarctica is gradually developing into a popular tourist destination. This is because people who have been around the world and seen places like Niagara falls and Ayers rock and other natural phenomena's like the idea of going to Antarctica and getting photos of penguins etc. The problem with this is that it upsets the local wildlife and can make disrupt mating season with certain species. Some of the ecosystems are so delicate that even the slightest human interference might disrupt them. These ecosystems must be protected at all costs and to protect them we cannot have tourists looking at them taking pictures getting involved with these animals who until recently had never seen a human before. Another bad thing about humans is wherever we go we tend to leave a mess and litter could severely damage the environment. Can you imagine a lichen/moss has taken hundreds of years to grow to finally get above the ice and survive only for a human to step on it and kill it? This is something that we cannot risk but tourism has a plus side. For instance it will provide another source of income that could help scientific equerries and if the proposed tourist building is built it will allow the scientists to work and do something different apart from research. It is hoped that this building would help tourism to expand from the present 2500 tourists a year. But how to protect animals from tourists? Is a very good question and a set of rules has been developed so that visitors can get a good experience without disturbing the wildlife too much. There is not much we can do to discourage tourism but we can set a limit to the amount of people allowed on the continent and make sure that they f ollow a set of guidelines so that they do not interfere with the wildlife. Mining: This is another big threat because things like oil and coal and minerals like copper and iron will not last forever. And the problem is that Antarctica has the worlds' largest coal deposits and possibly huge stores of oil that could be used to extract tens of billions of barrels of oil. It also contains several large deposits of iron ore and even some of gold and silver. This leaves a dilemma because if the resources run out then Antarctica could well be the answer to the problems but; there are many downsides to mining in Antarctica. It would be very, very expensive because all food, water and equipment would have to be imported and then on top of that the minerals would have to be exported but to where, and how? It is a very hard problem to resolve. As well as the problem with transport as hard as that is obtaining the minerals. Most are buried beneath tonnes of ice and it would be extremely dangerous trying to retrieve them. Another point is that the minerals and coal are very low quality and not worth risking lives and money for. The treaty has banned mining for 50 years and even after that time it may not even be considered. But by that time someone may have developed a way of getting the materials cheaply and quickly who can tell? Currently there seems no need for a solution so it is not yet a problem but some time in the future it may be so we have to be prepare. Global warming: this is a big threat because if the ice caps were to melt then sea levels would definitely rise considerably. Also it is not just melting ice caps that are dangerous but moving ice caps. Huge sections of ice are breaking off from the main mass of ice and drifting away on the currents. Could you imagine what would happen if a section of ice with a colony of penguins went floating away to a warmer continent where they could not find food? It is unsatisfactory but at the present time there is nothing we can do to completely halt global warming but reducing will help slow down the melting ice although there is little that can be done. Fishing: There is a danger that krill and other small fish will be over fished and that mean a huge danger for all the animals in the Antarctic. Krill provide food for nearly every sea animal and if they are over fished then the other will starve. This means that the krill must be protected at all costs and made sure that their numbers are not allowed to drop. It takes 20 years for a fish to mature and so over fishing is a great danger. By lowering fishing quotas and the time the boats are allowed to fish in the waters will help to keep up krill numbers and not over fish. Opinions: we interviewed several different people and asked what they thought about the Antarctic and what should be done. Japanese whale hunter: ‘Hunting whales is my livelihood and my family and I would starve if I couldn't hunt whales. Around the Antarctic there are lots of whales and we should be able to hunt them. I know we may put them in danger but there would be too many jobs lost if we weren't allowed to do it.' Australian fisherman: ‘I know that over fishing is a danger but we have to get enough fish to make money. I agree limiting the fish quota would help stop over fishing but they must not lower the fishing quota too much or we won't be able to make any money.' Scientist: ‘I am totally against any form of development, mining and even tourism because Antarctica, as the last wilderness on earth, cannot afford to be ruined by human corruption. If we allow too many tourists too come or too many fish to be caught then the whole eco-system that has survived for so long with no human interference will collapse.' Politician: ‘It is my view that eventually some development on Antarctica should be considered but for now we should look to preserve it. Although it will require an income and many people may not get as much pay as they did this cannot be helped if he purity that is Antarctica is to be kept safe. In my opinion I believe that Antarctica should be kept the way it is although maybe making it into a huge wildlife preserve or a world park seem like very reasonable ideas. Every precaution must be taken to prevent over fishing and the animals life from being disturbed. I leave you with this thought. In a hundred years the world's population could have doubled and every spare inch of land will be taken up by housing. Would you see a place like Antarctica filled up with houses? It may happen; so I suggest we try to keep it perfect while we still can and try to find out as much as we can before it's too late.

A Brief Look at the Renaissance - 939 Words

The renaissance sparked an influential cultural movement by art, architecture, and music. Renaissance was a period of time from the 14th to the 17th century that affected Europe. During the renaissance people learned art and literature. The renaissance was the period of transition, from the medieval to modern times. The renaissance began in Italy during the 14th century as early as the painters Giotto and Cimabue. During the Renaissance people witnessed â€Å"the discovery of the world† and the â€Å"discovery of the man.† The art from the Renaissance represented symbolism. The bee was a symbol of hard work, the dragon represented the devil and the bear represented cruelty. A number of symbols were put together so they can represent an idea. For example good and evil represented stages of life. The most famous example of symbolism art is Jan Van Ehyck’s Arnolfini Marriage. This painting was painted by 1434. This painting portrays the marriage of Giovanni Arnolfini and Giovanna Cenami. This couple was wealthy living in Burges in 1430s. This painting is a mysterious religious symbolism. The painting also acts like a marriage certificate. The Early renaissance style was first brought up in Florence by artists who wanted to make a late gothic style. For example the painting Tempio Mallatestiano (Malatesta Temple) by Leone Battista Alberti was a picture of a church represented by early renaissance ideals. This is a late gothic cathedral with rounded arches and classicalShow MoreRelatedA Comparison of Two Paintings from the Renaissance Period Essay959 Words   |  4 PagesA Comparison of Two Paintings from the Renaissance Period Introduction This paper will compare the themes found in the paintings Madonna and Child with St. John the Baptist and an Angel by Domenico di Bartolomeo Ubaldini (Puligo) and Madonna Enthroned by Giotto. Both paintings deal with fables from the Christian faith but were executed during different periods in art. 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